Some resources, connections and good common sense for non-profits.
How to Implement a Social Marketing Effort
Why
Bad Ads Happen to Good Causes (and how to ensure they won't happen
to yours) (PDF)
Andy Goodman
Free Range Thinking
Tony Procsio
In Other
Words: A Plea for Plain Speaking in Foundations (PDF)
Bad
Words for Good - how foundations garble their message and lose their
audience (PDF)
When Words
Fail: How the Public Interest Becomes Neither Public Nor Interesting (PDF)
W.K. Kellogg Foundation's Communication Toolkit
Communications for Social Change Consortium
Communications
for Social Change: An integrated model for measuring the process and
its outcomes (PDF)
Figueroa, M.E., Kincaid, D.L., Rani, M., Lewis, G. Rockefeller Foundation
and JHUCCP
Making
Waves: Stories of Participatory Communication for Social Change (PDF)
Alfonso Gumucio Dagron
D.K. Holland's Brand Blog
The Communication Initiative International Communication and Sustainable Development
Johns Hopkins University Center for Communication Program: Publications
Proving
Your Worth: 10 Way to Measure the Impact of of Your Communications (PDF)
This
Just In: 10 Lessons from Two Decades of Public Interest Communications (PDF)
Smart Chart 3.0: An Interactive Tool to Help Nonprofits Make Smart Communications
Choices
Discovering the Activation Point:
A collection of best practices that
can help social change organizations plan to persuade.
American Opportunity: A Communications Toolkit.
A Toolkit intended to
help
leaders and organizers working on a wide range of social justice issues
begin to leverage the core American value of “Opportunity for All” in
their communications work.
Communications Consortium Media Center
Netcentric Campaigns Training Center
Berkeley Media Studies Group
Designers without Borders
www.idealist.org |