Featured Work

*Underground was charged with creating an ad campaign that builds support for the Lieberman-Warner Bill among key champions and swing votes in Congress. The work speaks to Congressional Opinion Leaders and highlights the economic benefits of limits or caps on global warming pollution while offering our Champions further political ammunition and support for the Bill.

The campaign puts a very real, very human face on this significant piece of legislation and explains why Americans have much to lose if this Bill is not passed. The visual treatment includes rugged, work-inspired elements include a denim and stitching treatment that helps connect the beltway advertising to the American work force.

The campaign was launched in June 2008 in Washington DC and included a significant presence on the DC Metro System as well as Hill publications.