Case Studies:

* Cooling Global Warming * Little Investments, Big Returns
* Safer Sex Machine * Cut Quickly * Clean Up Southern Company

U.S. Public Interest Group- Clean Up Southern Company

U.S. Public Interest Group hired Underground to air Southern Company's dirty laundry. We researched and wrote a strategic plan and developed a campaign name, tagline, and logo. After our focus groups revealed that people incorrectly believed that cars were the main sources of pollution in their city, we chose billboards along busy highways as the central advertising medium.

impact:

• 14,000 faxes and postcards sent to Southern Company CEO
• Sparked dialogue with Southern
• More than 120 organizations endorse campaign
• Grassroots and PR campaign continued with addition of radio  and other on-going efforts