Case Studies:

* Cooling Global Warming * Little Investments, Big Returns
* Safer Sex Machine * Cut Quickly * Clean Up Southern Company

Rainforest Action Network (RAN)- Citigroup “cut quickly”

“Did you know that someone is using your credit card without your authorization?” When RAN needed to get the attention of Sandy Weill, Chairman of Ciitgroup, to encourage him to put an immediate end to Citigroups’ investments in worldwide destructive environmental practices, RAN called Underground. We used guerilla marketing, magnetic stickers on atm machines, fake credit cards and paid advertising to garner public attention and earned media. And, yes we definitely got Sandy’s attention.

impact:

• Citigroup executives approach RAN to ask for  a cease-fire of campaign activities and a period of negotiations  towards a permanent policy on environmental standards
• Citi announces their "New Environmental Initiatives,"  the most far-reaching set of environmental commitments  of any bank in the world...