Case Studies:

* Cooling Global Warming * Little Investments, Big Returns
* Safer Sex Machine * Cut Quickly * Clean Up Southern Company

NRDC – Cooling Global Warming

The Natural Resources Defense Council partnered with Underground to battle global warming. To raise public-awareness and understanding, Underground designed numerous ad campaigns and visual metaphors that connect global warming to the hot issues of the day including hurricane strength and the need for energy and fuel alternatives.

impact:

• Established real world solutions to an issue that is typically too distant and difficult to grasp
• Positioned NRDC as proactive and relevant to people’s everyday lives
• Garnered record setting web traffic for NRDC.org